Swiss MFO Benchmark · Autumn 2026 · First reading

Who the engines recommend

We asked four AI engines, with web search on, which independent multi-family office a family with CHF 100 million should choose. Once for Switzerland, once for Geneva, once for Zurich.

12 answers sealed on 1 October 2026 · ChatGPT, Claude, Gemini, Perplexity · Method 1.0

Share of voice, top ten houses

Houses are anonymised. Each house can ask for its own position, privately.

HouseNamed inEnginesMarkets
House A9 of 123 of 43 of 3
House B8 of 124 of 42 of 3
House C5 of 124 of 42 of 3
House D5 of 123 of 42 of 3
House E4 of 122 of 42 of 3
House F3 of 123 of 41 of 3
House G3 of 123 of 41 of 3
House H3 of 122 of 42 of 3
House I3 of 123 of 41 of 3
House J2 of 122 of 41 of 3

What the first reading shows

20 houses, out of about 80

Across 12 answers, the engines named only 20 independent houses. The other 60 were never mentioned.

One house nearly everywhere

House A was named in 9 of 12 answers: every answer from three engines, in all three markets.

The city changes the answer

A house recommended for Switzerland can vanish when the family names a city. House F was named first for Switzerland by two engines, and by none for its own city.

Engines disagree

Perplexity never named House A, the house the three other engines cite most. Which engine a family uses decides who they hear about.

Scope. This first reading uses one question in three markets, asked once per engine. It shows who the engines volunteer, not how they describe each house. A full reading adds the four other questions, repeats them over a month and judges every answer. Every answer is sealed with a fingerprint and kept.

Where does your house stand?

We share a house's own position only with its partners, under a confidentiality agreement.

Receive the next reading

The next benchmark is being sealed. Leave your email and we send it, with our white paper, the day it is published.

Confidential. Used only to reply to you. Never shared, never added to a list.